When naming your LLC, adhere to legal requirements to ensure uniqueness and avoid confusion with other registered businesses. Your chosen name must include “LLC” or “Limited Liability Company” and must not feature restricted terms like “insurance,” “trust,” “bank,” or “inc.”
Regulations can differ by state, so check your state’s guidelines on its official website.
LLC Name vs. Business Name: What’s the Difference?Your LLC name can be the same as your business name or different, depending on your branding and marketing strategy. The LLC name represents your business’s legal structure and must be used in official documents, such as tax returns, bank accounts, loan applications, and legal proceedings.
Using “LLC” in your business name can lend credibility and help establish trust with potential customers, showcasing your legitimacy. However, if a more engaging or memorable name better suits your brand’s image, you may opt for a distinct business name without the “LLC” designation.
Securing a Business NameTo obtain a business name, you can file for a DBA (Doing Business As) concurrently with registering your LLC with state and local authorities.
Reserving Your LLC NameIf you’ve found the ideal name but are not yet ready to form your LLC, you can reserve it by submitting a request to your Secretary of State’s office. Name reservation policies and durations vary by state, typically 30 to 120 days.